Since an Internet site is used to share information with the online world or to get more customers in the event that you offer goods and/or services, it is very important to know how it is progressing. What you need for that is a detailed record of the visits to the Internet site - how many new individuals have opened it, how many have come back, what web pages they've visited etc. It'll be very useful if you know how people discovered your site, particularly if you are running an advertising campaign, because you will be able to find out if people have opened your site directly or if they were referred by a browser's search engine or a website where you advertise. Such information will enable you to boost the overall performance of the Internet site and, if required, adapt your advertising strategies if various parts of the site need to be getting more targeted traffic. Having thorough statistics will give you a better comprehension of how your website is doing and a better control over your presence online.